About Everyday Affordability Leadership Board of Directors Sam Walton Walmart Museum & History New Home Office Working at Walmart Sam's Club Walmart International Location Facts Policies Contact Walmart Everyday Affordability Board of Directors Walmart Museum & History New Home Office Working at Walmart Walmart International Contact Walmart Purpose Opportunity Sustainability Community Ethics & Integrity Belonging Philanthropy ESG & Shared Value Reporting Health & Wellness Ethics & Integrity ESG & Shared Value Reporting Health & Wellness News Media Library Events Contact Media Relations Contact Media Relations Investors Events Stock Information Financial Information Corporate Governance ESG Investors Investor Resources Stock Information Financial Information Corporate Governance Investor Resources Suppliers Supplier Development Supplier Requirements Apply to be a Supplier Supplier Inclusion Sustainability for Suppliers Investing In American Jobs Sam's Club Suppliers Walmart Growth Summits Supplier Development Supplier Requirements Apply to be a Supplier Supplier Inclusion Sustainability for Suppliers Investing In American Jobs Sam's Club Suppliers Walmart Growth Summits Powered by generative AI. Results may not fully be accurate. Use is governed by the Generative AI Guidelines and other applicable Walmart policies. About About Everyday Affordability Leadership Board of Directors Sam Walton Walmart Museum & History New Home Office Working at Walmart Sam's Club Walmart International Location Facts Policies Contact Walmart Everyday Affordability Board of Directors Walmart Museum & History New Home Office Working at Walmart Walmart International Contact Walmart Purpose Purpose Opportunity Sustainability Community Ethics & Integrity Belonging Philanthropy ESG & Shared Value Reporting Health & Wellness Ethics & Integrity ESG & Shared Value Reporting Health & Wellness News News Media Library Events Contact Media Relations Contact Media Relations Investors Investors Events Stock Information Financial Information Corporate Governance ESG Investors Investor Resources Stock Information Financial Information

Corporate Governance Investor Resources Suppliers Suppliers Supplier Development Supplier Requirements Apply to be a Supplier Supplier Inclusion Sustainability for Suppliers Investing In American Jobs Sam's Club Suppliers Walmart Growth Summits Supplier Development Supplier Requirements Apply to be a Supplier Supplier Inclusion Sustainability for Suppliers Investing In American Jobs Sam's Club Suppliers Walmart Growth Summits Our decades-long commitment to America: Quality that’s affordable. From the beginning, Walmart has been committed to offering low prices on quality items to its customers in order to help shoppers live better lives. In 1992, Walmart founder Sam Walton reaffirmed the company's commitment to keeping consumer costs low and promoting a lifestyle built around more savings. Over the decades we've changed the way we say it, but kept our word. Today we keep prices low for the 150 million Americans who shop at Walmart every week. So they can save on everything they need. Walmart keeps prices low for 150 million Americans every week 1 11,000+ Rollbacks up from 7,200 2 Great Value saves an average family up to 35% annually 3 1 Walmart U.S. serves approximately 150M customers weekly in our U.S. stores and through our eCommerce websites and mobile applications. 2 The Walmart U.S. team delivered more than 11,000 rollbacks during the quarter, up from 7,200 at the end of the first quarter. 3 Based on a conceptual basket of items with high customer penetration and representation across Food categories where Great Value is available; reflects price comparison vs. national brands, not total grocery spends. Every Day Low Prices For more than six decades, Walmart's promise to our customers has focused on Every Day Low Prices for the essential items families need most. Quality, Food Safety & Sourcing At Walmart, affordability never comes at the expense of quality and safety. Digital Shelf Labels For more than 60 years, Walmart's promise to customers has been simple: Every Day Low Prices on the things families need most. The Facts on Affordability Learn the facts behind some of the most common misperceptions about our pricing practices. Frequently Asked Questions Walmart helps customers save money through Every Day Low Price (EDLP), which is designed to provide consistently low prices on the items families need most. Walmart also invests in supply chain efficiency, technology, sourcing, and operations to help keep costs low and pass savings on to customers. Walmart's Every Day Low Price strategy focuses on offering low prices every day instead of relying primarily on temporary sales or promotions. By operating efficiently and managing costs carefully, Walmart can help customers save on groceries, household essentials, health and wellness products, and everyday needs. Walmart works to keep prices low by improving supply chain efficiency, reducing operating costs, and using technology to improve inventory and logistics. These efforts help Walmart continue delivering value to customers, even during periods when costs are rising across the economy. Walmart regularly invests in price reductions, Rollbacks, and operational efficiencies designed to save customers money. Walmart's affordability focus is centered on helping families stretch household budgets while maintaining access to the products they need. Customers can save through Every Day Low Prices, Rollbacks , Walmart+ , Walmart Cash offers, manufacturer offers, seasonal promotions, and value-focused private brands like Great Value . Customers can also find additional savings through deals, clearance items, and special events throughout the year. Every Day Low Price is Walmart's commitment to providing consistently low prices without requiring customers to wait for sales or navigate complicated promotions. EDLP is a core part of Walmart's business model and helps provide pricing customers can trust. Great Value products provide customers with quality products at affordable prices across grocery and household categories. Great Value is one of the ways Walmart helps families reduce grocery costs while maintaining quality and convenience. Walmart+ members can access benefits and savings opportunities based on the membership program's terms and features. Walmart+ combines convenience and savings for frequent shoppers. Yes. Walmart offers savings opportunities through Walmart+ , Walmart Cash, manufacturer offers, membership programs, seasonal promotions, and other programs with clearly disclosed eligibility requirements and terms. Walmart's goal is to help people save money and live better by providing affordable products while maintaining quality standards across national brands, private brands, groceries, household essentials, and services. No. Walmart does not use an individual customer's personal data to determine the prices that customer sees or pays in stores or online. Walmart does not base prices on a person's browsing history, purchase history, device information, location, or shopping behavior. No. Walmart does not use personalized pricing models that charge different customers different prices for the same Walmart-sold item based on personal information. Walmart's pricing decisions are based on business factors such as costs, competition, inventory levels, geography, and seasonality. Walmart uses technology, analytics, and machine learning tools to support business operations and pricing decisions, but those tools are not used to determine a unique price for a specific customer. Technology supports efficiency and affordability rather than personalized pricing. Digital Shelf Labels (DSLs) are electronic versions of traditional paper shelf tags. They help associates update approved prices more efficiently and accurately while helping ensure shelf prices match checkout prices. No. Digital Shelf Labels display prices that have already been approved through Walmart's centralized pricing process. They do not independently determine or change prices. No. Digital Shelf Labels do not use artificial intelligence to adjust prices based on demand, customer behavior, time of day, or customer identity. No. Digital Shelf Labels operate on a closed system and do not collect customer information. They do not contain cameras or microphones and cannot identify customers or track shopping behavior. No. Walmart does not engage in surveillance pricing. Walmart does not use personal customer information to determine what price an individual customer sees or pays online or in stores. Walmart's technology helps improve efficiency and lower costs, not personalize prices. We received a GPC signal or a request to opt-out of selling/sharing your personal information (including for targeted advertising); this notification is to indicate that your opt-out request is being honored. You can find out more about your consumer privacy rights in our Privacy Notice.